Brugal: La Ventanita 1888

I managed communications for the Brugal 1888 brand, a premium rum produced in the Dominican Republic. The work included developing and hosting intimate tasting events celebrating the launch of La Ventanita. a four-part pop-up series that kicked off at Brickell City Centre. Upon arrival, guests were greeted with Brugal 1888’s signature cocktail, signature Miami bites, and entertainment.

Stoli: Teddy Quinlavin

I was the communications manager for the Stoli profile of the world-famous transgender model. Stoli wanted to profile Teddy’s secret ingredient for the ultimate liberation as simply detachment from the opinions of others. And not just as outward protection but also as a measure against one’s own mindset. Teddy refers to today’s cancel culture by considering: All of us are currently experiencing a period of extreme self-censorship because we are constantly afraid of saying something wrong and thus offending someone or exposing ourselves by not having the right moral attitude.

Stoli: TheColorGrey

I led Communications Management for this instalment of the “Stoli Stories” series. The artist name TheColorGrey is not a coincidence. Will Michiels could be described as a man of subtle shades on more than just one level. As the son of a Congolese mother and a European father, his background combines two worlds and various influences since early childhood. His mother’s African music met his father’s faves, reaching from Prince to Bob Marley. And while the granny played classical piano, the brother preferred to play loud Hip-Hop and RnB tunes in his room. The personal history of Will is also reflected in his music which doesn’t follow conventions. Several genres, from Hip-Hop to Pop Rap and Blue Jazz, merge into an orchestra that makes his tunes and live performances a unique experience.

Converse

Working closely with the Converse Global Communications team, I conducted a deep market research dive and its audience. My work helped to identify the digital media that youth consumers connect with daily and selected a diverse group of content creators who represent their three communities of creators, basketball and skateboarders. I presented a case study on the teen male in North America to help the Converse brand diversify and connect to Gen- Z. This work was presented to the team and is being incorporated into their new business model.

LGBTQ Pride Month Program

Program Strategy · Editorial · Video · Podcast · Sponsorship

Developed and executed program strategy for dvm360, creating an LGBTQ+ continuing education initiative for veterinary professionals. The multi-platform program spanned editorial, podcasts, and video programming, bringing together leading veterinarians from across the state for meaningful conversations around LGBTQ+ representation and inclusion in veterinary medicine.

Co-hosted with Adam Christman, DVM, MBA, the initiative secured $20K in sponsorship from Hill’s Pet Nutrition.

My role: Program strategy, cross-functional coordination, audience marketing, sponsorship integration, and content promotion for the dvm360 brand.

imaware website redesign

UX Strategy · Information Architecture · Web Design

Led the UX and strategy behind imaware’s website redesign, creating a clearer digital experience and stronger conversion journey for prospective customers.

20% increase in inbound growth following launch
90% of sales leads are inbound